James began his radio career in 1969 at Palm Beach Junior College. As a journalism major he participated in a college show that aired on a local top 40 radio station, WIRK-AM. In 1971 he entered the professional ranks as news director and weekend talent at WRBD/WCKO in Ft. Lauderdale. There he developed into a primary on-air talent. That experience, coupled with the exposure of a weekend entertainment/public service talk show on WPTV Channel 5 in West Palm Beach, established him as a major personality in Broward and Palm Beach counties.