About Big Lip

Alex “Big Lip” Chisholm has been a household name in South Florida radio for the past 14 years. The Philadelphia native, born Alex Chisholm, got his start in radio in 1992 at the tender age of 17 as a mixer at WUSL Power 99. Big Lip continued to work at Power 99 while he attended Cheyney University in Pennsylvania where he was an honor student, class president, member of the Football team and Phi Beta Sigma Fraternity Inc.

After Graduating with honors in 1997, Big Lip hung up his turntables to pursue his dreams of being an announcer and Comedian. He did stand up comedy while working at WTMG in Gainesville (Florida), Hot 1039 in Columbia (South Carolina), and 102 Jamz in Greensboro (North Carolina) before landing the night time slot at WEDR 99 Jamz-Miami in 2000.

In July of 2004, WEDR replaced their struggling morning show that had slipped to 4th place with “The Big Lip Morning Show.” As with the night show, he experienced instant success in the AM. The morning show went to #1 in the very first ratings period. He consistently held the #1 position through his entire morning show tenure.

After 8 years of having the #1 morning show, Big Lip transitioned from WEDR 99 Jamz and took his talents to WPOW Power 96. Initially working as a part-time announcer, he continued with his infamous on-air comedic antics for two years until he was added to the “DJ LAZ Morning Show” in October 2011. The addition of Big Lip to the morning show once again incited instant chemistry and success.

After DJ Laz departure , Big Lip teamed up with JP and Lucy Lopez and the Power 96 morning show was born. Listeners are constantly glued to the radio waiting to hear his comedic outbursts that will have them laughing throughout the day. Big Lip has constantly proven to be the morning “Joe” that gets your day started.

In November 2016, Big Lip exited the Power96 morning show and in the Summer Of 2017 he joined Sun Broadcasting for the Launch of Fly 98.5 in Ft Myers Florida. Once Again " The BIG LIP MORNING SHOW" is reborn.

Throughout his success, he has continued to give back to the community with a host of non-profit organizations. He is a sheer asset to the South Florida community at-large.

About Shelby Rushin

Shelby is a media personality who began her radio career at one of South Florida’s Premiere radio stations, 99 Jamz. Over the years, Shelby has interviewed numerous artists, comedians and politicians from near and abroad. Artists like Lionel Richie, Mary J Blige, Mariah Carey and a Miami favorite, Rick Ross, just to name a few.

For 2 years she was Community Liaison and host of the 99Jamz weekly community radio show “Community Matters,” where issues that affect South Florida Communities were discussed. With great compassion for others, Shelby thrives on connecting those who can’t with those who can. A true Queen.

Shelby has been recognized by the radio industry and community organizations for her work and dedication as - Midday Personality of the year, Radio Spotlight in BRE Magazine, “All in The Family” in R&R magazine, The BET Black Girls Rock Award and she was recently recognized as an Unsung Hero by the City of Miami Gardens.

Shelby was also nominated and selected by Legacy Magazine as one of South Florida’s most Influential and Prominent Women in Business and Industry for 2017. She is also a 2018 African American Achievers Nominee and has been featured in Flava Magazine as A Real Woman of Substance for her dedication to the South Florida Community. She has also received The Jessie Trice Community Service Award, One Blood Inc. Service Award and more.

Dedicated to service, Shelby founded SHERO Inc. a non-profit organization created to empower the community through literacy, job readiness and mentoring. A Graduate of Bethune Cookman University, she is also a member of Alpha Kappa Alpha Sorority, Inc.

You can hear Shelby every weekday afternoon from 2PM-7PM on South Florida’s HOT 105.



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