Florida is the bridge to all media cultures of Hollywood, Europe, Asia, and Latin America. For this reason, the Florida Media Market (FMM) was created as an annual market for film, documentary, television and media deal making, which aims to fortify the industry both in Florida and internationally. The idea of FMM first emerged in 2006. The FMM is not only a live platform, but also an online resource that allows independent filmmakers to pitch their ideas and meet buyers, distributors, and production companies allowing them to negotiate their content in a virtual way with executives. FMM's Sixth Annual Global Film & Media Conference will take place in the prominent Shelborne Hotel in Miami Beach, January 30 to February 3, 2013.